A blank piece of paper with irregular edges on a black background.
Illustration of a tree with a brown trunk and green and blue leaves.
A stack of five colorful hardcover books, with the top book being beige, the second orange, the third light blue, the fourth dark green, and the bottom one teal. The books have decorative line and leaf motifs on the covers.

Let’s give children positive ideas about aging
so they can
flourish throughout
their lives.

SOWING SEEDS TO END AGEISM

SOWING SEEDS TO END AGEISM • SOWING SEEDS TO END AGEISM • SOWING SEEDS TO END AGEISM

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A large paperclip with a portion of a white blank card or paper attached.
A blank, slightly wrinkled, and stained piece of paper with torn edges.
A blank, slightly wrinkled, and stained piece of paper with torn edges.
A younger boy with glasses and a striped shirt is learning about art with a woman, possibly his teacher, in a bright classroom filled with art supplies and books.

Did you know
that children as young as four begin to form ideas and feelings about aging?

And So We Grow (ASWG) is a curated collection of storybooks designed to help children as young as four begin to develop positive views of aging by exploring older characters who portray aging in a realistic and positive light.

Celebrating the older characters provides children with healthy attitudes about the natural process of aging and puts them on a path to envision themselves as a Vital and Involved Person (VIP).

WHY STORYBOOKS HELP SHAPE POSITIVE BELIEFS ABOUT AGING

Discover the ASWG Book Collection

The stories children encounter have the power to shape how they understand the world and influence the future selves they will grow into.

The ASWG Collection features storybooks with older characters who defy common stereotypes by showing that aging is a lifelong journey of growth. Through each story, children see older characters as creative, capable, and full of knowledge that can help solve problems and strengthen intergenerational connections.

Close-up of teal quotation marks on a black background.

If we teach children that growing old is a natural part of life, and raise them to appreciate and value the contributions of older people to their world, ageist stereotypes and fears of growing old will become obsolete.

— Dr. Robert Butler

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ASWG IN ACTION

Where age-friendly
stories meet
social impact

What began as a local initiative has been embraced by teachers, librarians, parents, grandparents, booksellers, Rotary Clubs, service providers, and organizations across Minnesota—including the Minnesota Department of Education, Minnesota Association for Family and Early Education, and Minnesota Gerontological Society. 

With the support of Duluth Aging Support and Age-Friendly Minnesota, we’re building national collaborations rooted in one powerful belief: when children develop positive beliefs about aging, we create a more connected, compassionate, and age-inclusive future for everyone.

SOWING SEEDS TO END AGEISM • SOWING SEEDS TO END AGEISM • SOWING SEEDS TO END AGEISM

SOWING SEEDS TO END AGEISM

Cover of a book titled 'And So We Grow,' featuring a tree with green, blue, and black leaves and a stack of colorful books at the bottom. The subtitle reads 'Sowing Seeds to End Ageism.'
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LET'S GROW TOGETHER

Get your FREE ASWG Reader’s Guide to start cultivating positive age beliefs in your child today

Whether you’re a teacher, librarian, parent, grandparent, bookseller, faith leader, clinician, or an active member of your community, this FREE guide offers simple ways to spark meaningful conversations about aging and build more inclusive and positive views of growing older.

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An empty piece of paper with a textured surface and irregular edges.
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RESOURCES AT A GLANCE

Discover more about ageism and the healthy benefits of positive aging beliefs

Children observe us with the scrutiny of a scientist and the intuition of an artist. When we become more aware of our attitudes toward aging, we’re better able to model positive beliefs about aging that help children approach every stage and age of life with curiosity, compassion, and confidence.

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A smiling elderly woman with gray hair, wearing glasses on her head, a turquoise shirt, and colorful earrings, standing outdoors in front of green trees and purple flowers.
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BEHIND THE WORK

Meet Marsha Weiner

Marsha brings decades of experience as an educator, program creator, and advocate for lifelong learning for children. With a background in the arts, food culture, and gerontology, she has collaborated with pioneers in the fields of creativity and aging, including Gene Cohen, MD, Andrea Sherman, PhD, and Susan Perlstein.

These collective experiences led Marsha to create And So We Grow…Sowing Seeds to End Ageism, a new way to introduce younger children to older characters who embody positive aging beliefs and live out the claim that every stage of life has opportunities for meaningful fulfillment.

GET IN TOUCH

Ready to cultivate meaningful change together?

If you have questions, feedback, or interested in partnering on future presentations, workshops, or community events to help end ageism, we’d love to hear from you!

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St. Paul, MN

marsha@andsowegrow.org

612-405-2776